SWOT Analysis of Canadian Tire

STRENGTHS:

·         One of the largest retail stores in Canada.

·         First North American retail store to start its own gas stations.

·         Offers different types of services to its customers.

·         Provide online services to its customers.

·         Excellent promotional activity which help in increasing market share.

·         Provide almost all helping tools to its customers.

WEEKNESS:

·         Limited to Canada only.

·         Overall share in market is lower than other retail stores in North America.

·         Product prices have raised up in few years which leads to reduction in customers

·         Fewer efforts of advertisements for Canadian Tire Gas Stations.

OPPORTUNITIES:

·         Increase company franchising

·         Growth in pay rates

·         Growth in economy

THREATS:

·         Presence of competitors in market.

·         Lack of consumer services and quality of products.

·         Many competing retail stores provide better services and customer satisfaction.

Canadian Tire Jumpstart

“GIVING KIDS A SPORTING CHANCE” is the punch line of Canadian TireJumpstart. Canadian Tire Jumpstart is a charity Program which supports children across Canada to have chance to get into the games and sports by providing fiscal assistance. This charity support children by assisting the expenditure related to transportation, registration, equipment of sports and other physical activities between the ages of 4 to 18.

Till now number of kids helped by canadian Tire Jumpstart is 765,683. “Scotts” a lawn lounge enterprise is one of the proud supporter of Canadian Tire Jumpstart. Jumpstart works with over 2,500 community partners which helps them to recognize those kids which cannot afford from participating in sports. This charity has also an online fundraise system with which anyone can raise funds online which will help kids to get opportunity to play sports. Jumpstart build qualities like Leadership, Teamwork, Self esteem, confidence, Friendship and inspiration in kids to achieve their goals in future.  

So friends, Can you raise funds for kids to participate in sports?

·         YES

·         NO

Together, we can help ALL kids play

Become a member at Canadian Tire

Anyone can become a member at Canadian Tire. Canadian Tire provides many superior services to their members. It is really easy to become a member at Canadian Tire, you just have to go to its website i.e. www.canadiantire.ca and select sign up now tab. Then you just have to fill a simple registration form which includes your email address and your billing address. After completing this form click on register now. Immediately after clicking on register now option you will become member of Canadian Tire. While filling your registration form you can also click on eFlyer option provided on the bottom right of the form with which you can receive notice of special weekly offers, in-store events and online contests with which you can win exciting gifts and prizes. There are many other benefits for becoming a member at Canadian Tire such as you can check your order history and you can view your shopping lists. One more benefit is that there are sale alerts which can help you to select about 20 products and with the access to Canadian Tire membership if that products will have any future sales on them you will receive two days advance email from Canadian Tire.

Following are the social networking websites from which you can remain connected with Canadian Tire:

·         Facebook 

·         Youtube

·         Twitter

·         Google+

·         Pintrest