SWOT Analysis of Canadian Tire

STRENGTHS:

·         One of the largest retail stores in Canada.

·         First North American retail store to start its own gas stations.

·         Offers different types of services to its customers.

·         Provide online services to its customers.

·         Excellent promotional activity which help in increasing market share.

·         Provide almost all helping tools to its customers.

WEEKNESS:

·         Limited to Canada only.

·         Overall share in market is lower than other retail stores in North America.

·         Product prices have raised up in few years which leads to reduction in customers

·         Fewer efforts of advertisements for Canadian Tire Gas Stations.

OPPORTUNITIES:

·         Increase company franchising

·         Growth in pay rates

·         Growth in economy

THREATS:

·         Presence of competitors in market.

·         Lack of consumer services and quality of products.

·         Many competing retail stores provide better services and customer satisfaction.