SWOT Analysis of Canadian Tire

STRENGTHS:

·         One of the largest retail stores in Canada.

·         First North American retail store to start its own gas stations.

·         Offers different types of services to its customers.

·         Provide online services to its customers.

·         Excellent promotional activity which help in increasing market share.

·         Provide almost all helping tools to its customers.

WEEKNESS:

·         Limited to Canada only.

·         Overall share in market is lower than other retail stores in North America.

·         Product prices have raised up in few years which leads to reduction in customers

·         Fewer efforts of advertisements for Canadian Tire Gas Stations.

OPPORTUNITIES:

·         Increase company franchising

·         Growth in pay rates

·         Growth in economy

THREATS:

·         Presence of competitors in market.

·         Lack of consumer services and quality of products.

·         Many competing retail stores provide better services and customer satisfaction.

Canadian Tire Jumpstart

“GIVING KIDS A SPORTING CHANCE” is the punch line of Canadian TireJumpstart. Canadian Tire Jumpstart is a charity Program which supports children across Canada to have chance to get into the games and sports by providing fiscal assistance. This charity support children by assisting the expenditure related to transportation, registration, equipment of sports and other physical activities between the ages of 4 to 18.

Till now number of kids helped by canadian Tire Jumpstart is 765,683. “Scotts” a lawn lounge enterprise is one of the proud supporter of Canadian Tire Jumpstart. Jumpstart works with over 2,500 community partners which helps them to recognize those kids which cannot afford from participating in sports. This charity has also an online fundraise system with which anyone can raise funds online which will help kids to get opportunity to play sports. Jumpstart build qualities like Leadership, Teamwork, Self esteem, confidence, Friendship and inspiration in kids to achieve their goals in future.  

So friends, Can you raise funds for kids to participate in sports?

·         YES

·         NO

Together, we can help ALL kids play

Become a member at Canadian Tire

Anyone can become a member at Canadian Tire. Canadian Tire provides many superior services to their members. It is really easy to become a member at Canadian Tire, you just have to go to its website i.e. www.canadiantire.ca and select sign up now tab. Then you just have to fill a simple registration form which includes your email address and your billing address. After completing this form click on register now. Immediately after clicking on register now option you will become member of Canadian Tire. While filling your registration form you can also click on eFlyer option provided on the bottom right of the form with which you can receive notice of special weekly offers, in-store events and online contests with which you can win exciting gifts and prizes. There are many other benefits for becoming a member at Canadian Tire such as you can check your order history and you can view your shopping lists. One more benefit is that there are sale alerts which can help you to select about 20 products and with the access to Canadian Tire membership if that products will have any future sales on them you will receive two days advance email from Canadian Tire.

Following are the social networking websites from which you can remain connected with Canadian Tire:

·         Facebook 

·         Youtube

·         Twitter

·         Google+

·         Pintrest

Canadian Tire Money

Canadian Tire Money is a loyalty reward program which was introduced by Canadian tire in 1958 at company’s gas bar with a competition spirit with other gasoline dealers which were giving rewards to their customers. At one point Canadian Tire money was declared the most popular company which offers rewards to their customers.

British American Bank Note Company printed the Canadian tire money on genuine bank note paper so that the notes seem like original note of a currency. These notes come in 5 cent, 10 cent, 25, cent, 50 cent, 1 dollar, and 2 dollar amounts and known as cash bonus coupons. A few years back Canadian tire money also introduce a series of coins which was manufactured by a famous mint called Royal Canadian Mint.

To earn these notes or so called coupons, you will have to buy something from stores and pay your bill by cash or other cash equivalent sources. You cannot get these notes if you pay by credit cards. One can also ears this money by purchasing gas from Canadian tire gas bars and the amount which you can earn is based on how many liters you purchased.

Introduction to Canadian Tire

Canadian Tire is a Canadian retail company, which was originated in 1922. The headquarters are in Toronto, Ontario. Canadian Tire provides almost every product which is essential for living in Canada. The corporation has about 1700 retail stores and gas stations in all over Canada. As a family Canadian tire consist of 85,000 employees.

Canadian Tire has various segments in retails which include:

·      

  

 Canadian Tire Financial Services:  Under this segment it offers credit cards, loans, and insurance and warranty products.

·         Canadian Tire Gas+:  As its name reveals that Canadian tire also have gas stations all over Canada which includes conveniencestores and car wash.

·         Mark’s work warehouse: It is a footwear and clothing retailers which also comes under the Canadian Tire family. These retailers deal with casual wears, footwear, accessories, and industrial wear for both men and women.

·         The Forzani Group Ltd: It is also known as FGL Sports, which deals with various sports equipment which comes under many brand names and private brands.

·          PartSource Automotive Stores:  These retail stores cater automotive parts. It was established in 1999.

.    These segments are the part of Canadian Tire family. You can comment to ask further information on these segments.